Highlight
A brand new website page with 5 new offering
Main Page - ledgerowl.com
Service Page
Service Pricing Page
Ledgerowl wanted to redesign their website to showcase their new service offering. The goal was to create a more user-friendly and visually appealing experience for visitors. The redesign focused on simplifying navigation, making it easier for users to find information about the new services. Key elements included a clean and modern layout, improved menu structure, and intuitive content organization.
Role
Web Design
Timeline
1 months (Q2 2024)
Team
2 Designer, 1 Developer
Outcome
- (still on the dev phase)
Highlight
Main Page - ledgerowl.com
Service Page
Service Pricing Page
The website was launched early 2023 and it has not been updated ever since. To accomodate our new price & offering, we decided to do a website revamp on Q2 2024. Initially the scoped of the project was only to redesign the homepage, but we decided to change the whole website and create new product & service pages.
Our Previous website
Figjam Moodboard & Reference
Before diving deep into the design work, the design & marketing team try to set a direction for how the branding will be. How it's gonna look, what does the tone of voice for the copywriting, and even the use of motion & interaction.
For us, the brand boils down into 3 characteristic:
Smart, our name & logo is literally an owl.
Trust-worthy. Business/finance is all about trust.
Minimalist. We want the website (& product) to not being too expressive.
Each version incorporates distinct design elements and layout structures to explore a range of visual aesthetics and user experiences. By doing so, we can evaluate which version best aligns with our brand identity and resonates most effectively with our target audience. This iterative approach allows us to refine our design, ensuring a polished and engaging final product that meets our high standards for both functionality and visual appeal. Through this process, we are committed to delivering an intuitive and attractive main page that enhances user satisfaction and drives engagement
cross department collaboration
Several Exploration for the hero section
Several Exploration for the service section
Ledgerowl wanted to redesign their website to showcase their new service offering. The goal was to create a more user-friendly and visually appealing experience for visitors. The redesign focused on simplifying navigation, making it easier for users to find information about the new services. Key elements included a clean and modern layout, improved menu structure, and intuitive content organization.
